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NEWater
has designed a water vending unit, which dispenses quality
drinking water for all
volumes. NEWater’s vending unit is
compatible with all community water sources (potable water).
This will allow NEWater’s product to competitively
pursue the 5.7 billion dollar a year North American bottled
water market, which is growing at the average rate of 10% per
year.
source: Beverage Marketing
NEWater’s intent
is to place water vending-dispensing equipment conveniently
throughout the locality. This will allow for refilling more
affordable
bottled water as well as economical
“cold
water”
for smaller volume dispensing. This will cover the entire
water market for home or office low-priced large bottle refills
as well as fulfilling the cold beverage market with the
convenience of cold water refreshment, while on the go or
traveling.
NEWater’s
“distinctive” advantage
of “cold water” dispensing
will be a part of each vending unit providing convenient
and affordable cold drinking water for people to
have an alternative to expensive bottled water. NEWater’s
additional niche includes a disinfecting ozone rinse, for the
promotion
of recycling with sterilization for reusing of all
bottles and containers.
NEWater
uses
Effective
and Environmentally
Friendly Technology available today to produce quality
drinking water from any municipal potable water source,
without diminishing taste of the water but significantly
improving the quality of it.
Vending machines are attracting consumers who refill 5 gal
(18.9L) jugs and encourage recycling of water bottles.
With the growing trend of environmental awareness and health
conscience,
quality
drinking water dispensing machines will be a healthy affordable
alternative, to expensive drinking water. Once people try
NEWater’s economical
fresher
drinking water,
there will be no desire to go back to other expensive bottled
water.
NEWater’s objective is to
have
water dispensing machines in convenience stores, fuel stations,
shopping centers,
schools, parks and
more, to have available several locations creating convenience
and exposure, which may include 24 hour access. This will
provide several convenient locations in vast neighborhoods
attracting more consumer visits to store locations,
while their refilling on water.
When away from home, office,
commute and travel, it will be very economical for reusing and
refilling bottles with cold water. Furthermore,
this can help stores reduce large quantities of water bottles
in cooler space, resulting in less energy required to cool all
the bottled water, while making room for other products.
Stephen R. Kay, of International Bottled Water Association
stated, “While all beverages have their place in a marketplace
with an abundance of drink choices, consumers are choosing
bottled water as a refreshing, hydrating beverage and as an
alternative to other drinks that may contain calories, caffeine,
sugar, artificial colors, alcohol or other ingredients."
Water study finds relatively
"very low brand
loyalty" among bottled water consumers. According to Morgan
Stanley Study "brands play a weak role in the water category."
10% of consumers make bottled water choice because "it's
favorite brand" Compared to 37% for Carbonated
Soft
Drinks
(CSD).
Top-three attributes for choosing water: 1) "Rehydrates me" 2)
"Great taste" 3) "Refreshing" Top-three attributes for
choosing
CSD brand: 1) Great taste 2) It's cold
3) Price. Study also finds price more a factor for water than
CSD. 38% cited "low price" as attribute when selecting
water vs just 26% for
CSDs.
(Source: Beverage
Digest)
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